WhatsApp Business information and feedback mechanism in a migratory context
Resource details
Resource type: Guide
Organisation: IFRC
Region: Americas
Category: COVID-19
Tags: Americas, Community feedback, COVID-19, Feedback, Feedback mechanism, Guide, Media, Migrants, CEA and Migration, Refugees, Spanish, Vulnerable groups, whatsapp
Publication year: 2021
Language: English
Description
The use of WhatsApp as a social network and media has grown exponentially. The business version of this application allows two-way communication with target populations. This has made it an easy and versatile channel for establishing a feedback mechanism that allows us to connect with the communities we serve. This guide explains step-by-step how to implement this feedback mechanism.
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