Relationships the Key to Risk Communications (A Guyana Case Study)
Resource type: Case Study
Organisation: Guyana Red Cross
Tags: Community feedback, Migrants, Perceptions, Vulnerable groups
Publication year: 2021
During the COVID-19 outbreak in Guyana, the Guyana Red Cross saw the vulnerability of remote Indigenous and migrant communities in accessing information and the supplies that could protect people and their families from the pandemic. This case study looks at how volunteers go the extra mile to build relationships and trust to ensure their response is community focused and led by local needs, perceptions and understanding of the disease.