Media and social media
When used effectively, the mainstream media and social media have the power to meaningfully engage with communities and save lives.
These tools and resources will give you helpful tips, advice and guidance on how to use these platforms.
Search results
2 April 2020
Lifeline – working with broadcasters in humanitarian crises
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BBC Media ActionThis guide aims to help humanitarian responders work with broadcasters to help save lives and reduce suffering as part of an emergency response.
2 April 2020
A guide for the media on communicating in public health emergencies
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BBC Media ActionThis manual produced by BBC Media Action, IFRC and US AID provides tips for media practitioners on how to help audiences during health emergencies. For more resources on Lifeline programming visit: https://www.bbc.co.uk/mediaaction/publications-and-resources/brochures/lifeline-programming
2 April 2020
Lifeline Production Manual
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BBC Media ActionA guide on how to make programming for people affected by humanitarian emergencies. For more resources on Lifeline programming visit: https://www.bbc.co.uk/mediaaction/publications-and-resources/brochures/lifeline-programming
30 March 2020
How to do polling on social media?
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IFRCPolling can be a fast way to ask your community about targeted information that you may need for programmatic decisions. Here are some ideas on how you can conduct polls through social media channels.
3 July 2019
Case study: malaria prevention through social media
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IFRCAn IFRC case study about ‘Malaria Prevention Through Social Media’. It details the use of social media, mobile and web-based technologies to improve communication with affected communities in the Asia Pacific Region.
3 July 2019
Embracing social media
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Indonesian Red CrossAn IFRC case study on ‘Embracing Social Media’ to facilitate peer-to-peer communication between the Timor-Leste Red Cross and Indonesian Red Cross.
3 July 2019
PowerPoint: Communication and engagement with communities
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IFRCAn IFRC training presentation on ‘Communication and Engagement with Communities’. It focuses on methods of communication, creative communication, social media, reputation risk management and data collection and analysis.
2 July 2019
PowerPoint: Objectives and measurement of community engagement
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IFRCAn IFRC presentation on ‘Objectives and Measurement of Community Engagement’, which include steps for analysing information, methods of engagement, the role of the image in engagement, and creative methods.
29 June 2019
How to use social media to better engage people affected by crises
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IFRCAn IFRC guide for humanitarian organisations, on ‘How to Use Social Media to Better Engage People Affected by Crises’. It includes tips on which social media platforms are most effective and how to build trust online.
29 June 2019
How can I produce useful and effective content?
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IFRCAn IFRC infographic with tips on using social media to engage people affected by crises. These include avoiding jargon, translating information into relevant languages and involving members of the affected community.
29 June 2019
What do I need to be social media ready?
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IFRCAn IFRC infographic with tips on using social media to engage with people affected by crises. These include identifying one trained person to manage social media, allocating a budget and reaching out to influencers.
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